MajorWear

A whole new brand of apparel. A whole new brand of thinking. Declare Yourself.

MajorWear seeks to highlight the important endeavors of students by allowing them to express their passion through fashion. We created several lines of apparel that focused on the wearers' academic pursuits. In doing this, we set ourselves apart from a market that was only representing college students through clothing plastered with the Universities' logos and sports team iconography. By illustrating students' majors, we were able to capture a demographic that was widely under-served: technical, trade, vocational, and career schools; portfolio programs; community and junior colleges; as well as international schools.